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Sennheiser Partners With Channel IQ to Implement Dealer Verification Badges for Its Network of Authorized E-Commerce Dealers
May 30, 2012
Old Lyme, CT -- Audio specialist Sennheiser announced that it has partnered with channel management solutions developer Channel IQ to implement an innovative badging program for its network of authorized e-commerce dealers beginning this month. The program provides assurance to consumers that they are purchasing genuine Sennheiser products from an authorized dealer.
The authentication system, developed by Channel IQ with cooperation from Sennheiser, provides 'instant dealer verification badges' on authorized e-commerce sites, thereby adding an extra layer of protection for consumers during the online purchasing process. The badging system also enables Sennheiser to more effectively implement pricing controls, while mitigating the potential for grey market and counterfeit activity.
"By partnering with Channel IQ on this authentication program, we are able to tighten our distribution network while providing assurance to our loyal customers that they are purchasing genuine Sennheiser products," commented Bill Whearty, vice president of sales and marketing for Sennheiser's U.S. Retail division. "This is a tool that will help protect our premium brand image, while providing consistency in pricing among our valued dealer network."
Sennheiser is an early adopter of the new Channel IQ program, which is beneficial to both consumers and dealers. The dealer verification badges -- which provide third party indemnification to the consumer at the SKU level -- each contain a unique serial number that changes any time a page is refreshed and cannot be copied.
"Channel IQ has a longstanding relationship with Sennheiser on minimum advertised pricing (MAP) violations and monitoring, and they were the first to step forward and implement this progressive program," commented Jeff Messer, general manager, brand protection services, Channel IQ. "Consumers want to know that they are purchasing products through a secure and trusted partner. This program not only provides that confidence, but also adds legitimacy and authenticity to a dealer's online shopping cart. It is a win-win for the consumer, the dealer and Sennheiser."
Sennheiser is a world leading manufacturer of high performance and best-selling headphones and microphones, considered indispensable among music lovers, audiophiles, recording studios, sound professionals, custom installers and home theater enthusiasts. Sennheiser products feature superb sound reproduction quality, making them the first choice for many high-profile recording artists.
About Sennheiser Sennheiser is a world-leading manufacturer of microphones, headphones and wireless transmission systems. Established in 1945 in Wedemark, Germany, Sennheiser is now a global brand represented in 60 countries around the world with U.S. headquarters in Old Lyme, Conn. Sennheiser's pioneering excellence in technology has rewarded the company with numerous awards and accolades including an Emmy, a Grammy, and the Scientific and Engineering Award of the Academy of Motion Picture Arts and Sciences.
You can find all the latest information on Sennheiser by visiting our website at http://www.sennheiserusa.com .
About Channel IQ
Channel IQ is the leading provider of online retail intelligence solutions to manufacturers, distributors and retailers. Channel IQ provides real-time, online promotion and pricing information, empowering major manufacturers and retailers like Crutchfield, Olympus, and Denon & Marantz to quickly and profitably handle channel issues and competitive situations. Only Channel IQ combines integrated reporting, interactive applications and services to enable manufacturers and retailers to automatically act on real-time data. Channel IQ solutions are the result of cutting edge technology combined with decades of industry experience in channel management, distribution, online retail and manufacturing. For more information, visit www.channeliq.com.