Wes Shepherd | Chief Executive Officer
Mr. Shepherd is a serial entrepreneur with over 18 years of proven experience in starting hi-growth technology companies. Prior to establishing Channel IQ, Mr. Shepherd held executive positions as a founder at numerous technology companies, including, most recently Channel Velocity, a channel management solutions company serving brand name manufacturers which he co-founded in 2003. Additionally, prior companies included the first online home improvement e-commerce company, an automotive software firm, and an online comedy entertainment site.
Mr. Shepherd has been interviewed by national and regional publications and has been a featured speaker on the subjects of online channel management and marketing. Mr. Shepherd graduated cum laude from the University of Washington Business School with a focus in Finance and Entrepreneurship and minor in Geographic Information Systems. He is completing his MBA at the Kellogg School of Management at Northwestern University.
Will Hansmann | CTO
Will Hansmann brings more than 17 years of diverse technology and business experience to the Channel IQ management team. Prior to joining Channel IQ, Will was the Chief Technology Officer for Aurora Investment Management, a firm focused on managing portfolios of hedge funds for institutional and retail investors. Will was responsible for directing all aspects of firm technology initiatives, including strategy, architecture, and operations. Prior to Aurora Investment Management, Will was Sr. Director in commercial software development at Thomson Reuters, a Fortune 1000 company that focuses on providing business data and software to professional services firms. While at Thomson Reuters, Will was responsible for multiple onshore and offshore teams focused on CRM software development, BI/data warehousing, and SOA integration architecture. Will arrived at Thomson Reuters after the acquisition of Hubbard One where Will was CTO managing all aspects of the companies software development and SaaS platform offerings. Before joining Hubbard One as an early employee, Will was a technology consultant at Accenture.
Will received his Bachelor of Science in Aeronautical/Astronautical Engineering from the University of Illinois, Urbana-Champaign.
Kevin Potrzeba | Vice President of Sales
Kevin Potrzeba brings over 28 years of software sales management experience to Channel IQ. Prior to Channel IQ, Kevin was VP of Sales at ISD Corporation, where his efforts secured the company’s market leadership position within payment management software sector. Kevin led all sales, marketing and business development initiatives and continued on in that capacity after the company was acquired by ACI Worldwide. Previous to ISD, Kevin was VP of Worldwide Sales for Interface Software, a leading provider of enterprise CRM solutions where he rapidly grew sales worldwide during his tenure and continued in that role after Interface was acquired by Lexis Nexis. Prior to Interface Software, Kevin was the VP of North American Sales for Showcase Corporation, an analytics solutions company where he led annual sales growth of over 75% for 4 consecutive years. Showcase was acquired by analytics solutions leader SPSS, Inc. where Kevin served as VP of North American sales for 3 years. Kevin’s background also includes 9 years of service at enterprise software pioneer Software AG and time spent with Computer Associates.
Thomas Mersch | General Counsel
Tom Mersch brings a proven track record as corporate counsel, managing corporate growth, strategic relationships, litigation, and operations with companies in the government sales, finance, travel, and information technology industries. Hired as a legal consultant for a large Internet retailer who needed to restructure their business, Tom navigated their operation from near collapse to solid growth. Armed with the contacts and knowledge gained from that successful assignment, Tom leveraged that experience using his own capital and resources to launch an online asset recovery services firm that he sold in 2008.
Prior to that, Tom was hired by a group of angel investors to be the President of WeType4u.com an Internet based business services outsourcing company with over 300 Indian employees and a USA based customer service and development team of 15. Prior to this, Tom spent 10 years founding and managing a computer software company UCS, Inc. Tom held multiple positions while at UCS including Vice President, Business Development and as UCS’s corporate counsel. UCS was named the fastest growing privately held company in South Florida in 1995. UCS grew from $600,000 in revenue to $16,000,000 in revenue and was eventually sold to Sungard Data Systems. Prior to UCS Tom negotiated and managed all third party contracts for the Delta Airlines Dream Vacation program.
Tom is a licensed Attorney in Florida and Mississippi. Tom earned his JD from the University of Mississippi and his BA from Southern Methodist University.
Jeff Messer | GM Retail Solutions
For over 15 years, Jeff Messer has been an innovator in manufacturing and retail industries by creating, developing and managing complex sales and marketing channels. He continues this path as GM of Brand Protection Services at Channel IQ. Prior to his current role, Jeff was the Director of eBusiness and Digital Marketing for BTI, a manufacturer of computer peripherals and power accessories; where he strengthened their business position by developing and executing a comprehensive eCommerce sales and marketing strategy for direct to consumer, distribution partners, and key retailers in North America, and was responsible for all aspects of product information and customer relationship management architecture. His work at BTI was a natural evolution from his eight year tenure as the National Sales Director at Channel Intelligence, the industry-leading technology and marketing services company; where Jeff worked with numerous Fortune 500 brands in developing and managing crucial aspects of their online channel marketing programs. Jeff is a bit of an enigma in the manufacturing and service world; having applied his “The Road Less Traveled” business philosophy to create successes time and again.
David Howell | Director of Global Brand Protection
David Howell has over 13 years of experience in the service, delivery and the development of Online Brand Protection, Gray Market, Anti-Counterfeit Sales, Global Domain Management, and Reputation Management for Fortune 1000 companies. He has been a consultant to brands from Apple to Wal-Mart on enforcement strategies and has collaborated with their cross-functional legal and marketing teams to create innovative solutions. At Channel IQ, David leads our brand protection efforts by consulting our clients in a variety of industries, including consumer electronics, apparel, entertainment, footwear, media, and industrial equipment.
Jonathan Laverentz | Director of Marketing
Jonathan Laverentz has over 15 years of experience in online marketing, branding, creative strategy, and development. He has an extensive history in the manufacturing industry where he has, time and again, grown online channels. Most recently, before coming to Channel IQ, Jonathan developed and launched a successful program designed to nurture and grow online sales and manufacturer-retailer engagement for a major power tools manufacturer. Jonathan is an innovator who is passionate about partner and consumer acquisition; with proven successes in driving incremental brand visibility and sales growth in B2B and B2C markets.
Ray Foster | Director of Client Services
Ray Foster brings over 20 years of customer support management and client service experience to Channel IQ. He is responsible for managing a team of Account Managers and Data Analysts who support, strategize, and recommend the best industry practices to clients for MAP (Minimum Advertised Price) policy monitoring and online channel management. Ray and his team are focused on servicing clients through the successful onboarding process, data management and delivery, and the effective use of Channel IQs software solutions.
Prior to joining Channel IQ, Ray was Senior Director of Customer and Partner Services at LexisNexis (formerly Interface Software) where he managed all aspects of the customer support business including escalation management, process improvement, project management, and customer satisfaction initiatives. He was also responsible for the training and certification programs for both domestic and international channel partners who provided consultative services for software implementations, customizations, and training engagements.
Ray received his bachelor’s degree in Education from Western Illinois University and master’s degree in Secondary Ed from Northern Illinois University.
Adina Wolf | Director, Human Resources
Adina is an invaluable member of the original team that established Channel IQ. As Director of Human Resources, she brings over 10 years of global business and management experience to the team. Adina oversaw the dynamic change in employee infrastructure as she was a major contributor to the development and operations that grew Channel IQ from a team of 12 to a company of over 75 employees. Prior to her role as Director of Human Resources, Adina was Manager of Operations where she worked alongside CEO, Wes Shepherd, and supervised the day to day activities in the finance and human resources department. Adina’s leadership in the Human Resources department is greatly spurred by her belief in the importance of a nurturing business environment that ensures the constancy of the company culture from which Channel IQ was founded upon.
Adina is fluent in Italian, Spanish, and Russian. She received her BS in eBusiness from DePaul University in Chicago, and a degree in Italian Language and Literature from Centro Linguistico Italiano Dante Alighieri in Rome.