Contour Selects Channel IQ to Gain Deeper Visibility into Online Sales Channels; Replaces Existing Vendor

"Trade Up" Program Lets Manufacturers Compare Pricing Intelligence Solutions Side by Side for 30 Days

Chicago, IL.—June 7, 2011—Contour, Inc., a top manufacturer of hands-free video cameras, today announced that it selected Channel IQ, the leading provider of online pricing intelligence and channel management solutions, to replace its current vendor after participating in a Channel IQ Trade Up pilot program for manufacturers.  After comparing Channel IQ with its existing vendor side by side, Contour determined that Channel IQ provided deeper business intelligence and was also more cost effective.

While most manufacturers already receive market-share and categorical information from third parties, the data does not provide timely, mission-critical online pricing visibility required for today’s omni-channel environment.  Channel IQ gives manufacturers visibility into who is selling their products online and at what price, and provides actionable intelligence to manage their channels for optimal pricing and promotional outcomes. Channel IQ solutions also monitor competitive activity, identify new sales opportunities, and provide brand monitoring and protection that extend and enrich product lifecycles.

“As a leading developer of innovative and high performance video technology, we needed an equally impressive solution to manage our online presence and ensure the integrity of our brand,” said Sven Radavics, VP ­ World Wide Sales at Contour. “Channel IQ provides us unprecedented visibility into our online sales channels and actionable intelligence, allowing us to make more informed business decisions that will save the company time and resources, quickly understand our competition, and protect the integrity of the brand. The decision was indisputable and we have seen an immediate return for our business.”

Resulting from Contour’s success, Channel IQ is providing a Trade Up offer effective immediately to any manufacturers that are either using a competitive offering or attempting to monitor online pricing in-house to run Channel IQ side by side with their existing approach. If the manufacturer chooses to implement Channel IQ’s automated Software as a Service solution, the company will assign partial credit for the value of resources or capital being allocated. 
“Manufacturers today are in a constant state of flux while channel conflicts mount, dealer alienation escalates, and product lifecycles are prematurely shortened. They need full visibility into their channel to gain a competitive advantage in today’s market,” said Dean Bravos, Channel IQ’s Vice President of Sales and Marketing. “That’s why we’re offering the Trade Up program – to introduce Channel IQ to manufacturers and allow them to immediately get in the game and start solving problems and creating new business opportunities.”  
About Channel IQ
Channel IQ is the leading provider of online retail intelligence solutions to manufacturers, distributors and retailers. Channel IQ provides real-time, online promotion and pricing information, empowering major manufacturers and retailers like Crutchfield, Olympus, Harman Kardon and Denon & Marantz to quickly and profitably handle channel issues and competitive situations. Only Channel IQ combines integrated reporting, interactive applications and services to enable manufacturers and retailers to automatically act on real-time data.  Channel IQ solutions are the result of cutting edge technology combined with decades of industry experience in channel management, distribution, online retail and manufacturing. For more information, visit www.channeliq.com.

About Contour
The Contour camera company was started by two outdoor enthusiasts who wanted a better way to record their skiing videos. Wearable cameras until then were mostly home made concoctions cobbled together from regular consumer video cams and screws with duct tape. Since 2005, Contour has been rapidly advancing the hands free camera market. They have been improving and refining their original design first with an easy to use mounting system and higher resolutions and now with GPS and the Contour Connect View wireless viewfinder technology.

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Raegan Gall
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