Wüsthof Promotes Brand Authenticity with Proactive Campaign Directed to Internet Retailers

Launch of Authorized Retailer Badging Program in Partnership with Channel IQ


Norwalk, CT – February 25, 2013 — In a strategic effort to protect the brand from unauthorized, third-party re-sellers on the Internet, and validate the authenticity of confirmed Internet retail customers, Wüsthof has partnered with Channel IQ in launching its “Authorized Retailer Badging Program.” Available now to all Wüsthof Internet customers, the new authenticity program consists of a specially designed small badge (which includes Wüsthof’s logo) that cannot be duplicated, to communicate the Internet retailer’s legitimacy as an authorized retailer. The customized badge includes the tagline, “Verified by Channel IQ” to alert consumers that authorization is confirmed by a credible third party.


“We’re encouraging all of our Internet retail customers to participate in this state-of-the-industry authorized badging program, designed for us by Channel IQ, the leaders in solution-based brand management,” says Todd Myers, Vice President of Sales at Wüsthof-Trident of America, Inc. “This distinctive, and easy- to-implement badging initiative delivers the exact tool needed by our Internet customers to validate their authenticity, effectively protect themselves from unauthorized, third-party sellers, and build valuable trust and brand loyalty with consumers visiting their sites.”


To learn more about Wüsthof’s new Authorized Retailer Badging Program, Internet customers may contact their Wüsthof sales representative; call Jennifer Nola in customer service at 1-800-289-9878; or contact Jeff Messer, GM, Brand Protection at Channel IQ (312) 846-1199, ext. 363; badging(at)channeliq(dot)com.


Channel IQ is the leading provider of online retail intelligence solutions to manufacturers, distributors and retailers. Channel IQ solutions are the result of cutting edge technology, combined with decades of industry experience in channel management, distribution, online retail and manufacturing. For more information, visit http://www.channeliq.com.


Established in Solingen, Germany nearly 200 years ago, Wüsthof is a global leader in premium cutlery. A family-owned and managed company with a rich heritage, Wüsthof products – sought after and used by the most talented and acclaimed chefs and avid home cooks worldwide – are sold in select channels in more than 80 countries around the world. The U.S. subsidiary, Wüsthof-Trident of America, Inc., is located in Norwalk, Connecticut.



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