Superior Channel Insights
A complete solution for
brand name manufacturers.
Who it's for...
- Executives, Owners
- VP/Director of Sales
- Field Sales Reps
- Sales Operational Staff
- VP of Marketing
- Brand Managers
- Product Managers
- Legal / General Counsel
- Financial & Administrative
Channel IQ helps most departments within your business. Executives, managers and employees can all gain an advantage
Channel IQ for Manufacturers
Control your brand and channels with real-time online intelligence
The impact of the internet as a sales and information channel for products has been felt by every manufacturer. These effects, both good and bad, make the internet highly contentious.
Manufacturers have had to evolve to managing multiple channels, with internet being one of the most fluid amongst them. The internet's massive reach to consumers has created a dynamic pricing environment, one in which anyone can gain exposure selling your product.
Channel IQ has the mix of software and services to help you craft a strategy to managing your brand and channels online in the most effective manner possible
MAP Policy Monitoring & Online Channel Management
Monitor online retail activity for your products
Usage of a Minimum Advertised Price (MAP) Policy is one of the fastest growing methods to maintaining a healthy ecosystem for your products. Even without a MAP policy in place, visibility into online pricing is critical to your resale price maintenance. Channel IQ understands that effective online channel monitoring is crucial to the success of any brand.
Manufacturing Competitive Intelligence
Monitor competing products & brands
Keep ahead of your competition by tracking their retailers and assortments. Channel IQ shows your competitor's products, product lines, retailers, product releases and price changes. You can even see coverage and stock status down to the SKU level.
Brand & Trademark Intelligence
Search out usage of your brand and trademarks
Your brand is everything. Crucial to monitoring brand integrity is knowing how it is used. Channel IQ knows that your trademarks and intellectual property are easily used in every conceivable fashion online. Our applications monitor and report actionable information freeing you from manual investigation, data management and lengthy communication.
Authorized Dealer Badging
Regain control of the sales process and support your dealers.
Authorized Dealer Badges are the only trusted claim to a relationship between a manufacturer and retailer that build consumer confidence, signal a quality online shopping experience and guarantee an authentic product.